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OCR: BUSINESS & INDUSTRY market, and that, combined with a number of cash calls, has turned off many investors." Taguinod's EEI is recognised as a solid per- former with focused operations, though his con- struction company is a little small for some insti- tutional investors. But he, too, knows how lonely it can be running a rapidly moving company. Despite a 1987 assurance from Benguet that it would stand squarely behind EEI, Taguinod dis- INTRODUCING covered in 1989 that he was on his own. After requ- esting some mod- est financial help from Benguet, which was by then facing its own problems, he was told: "As of now, either you swim on your own power or you sink." FOR MEN Although alarming, it provided EEI with valua- EAU DE TOILETTE ble discipline. "I said: 'Forget Benguet'," Taguinod recalls, adding, in the spirit of the Growth 88 com- panies, "either you sell something on your own Available at Metro. Marketed by Edgray Marketing Pte Ltd merits or you don't do it at all."